Free Refills: $1

Posted: August 5, 2008 
Filed under: City
Tagged: cafeteria, coffee, ikea, ikea food, marketing, messaging, price, signs
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Description

Whoever thought a sign that said “Free Refills: $1″ made sense should probably reevaluate their messaging. I pulled out my camera to capture the sign when this man came up and stood there, so confused. One second later and the shot was gone when he gave up and returned to his table (mug still empty).